CASE: Create a concept for Kungliga Operan to attract a younger demographic, aged 18-40.

PROCESS: New Light is a series of 12 innovative concerts over one year at Kungliga Operan, designed to captivate audiences aged 18-40. Each concert features collaborations between Swedish artists and the opera's orchestra, ballet, and singers, blending modern music with classical traditions. The performances explore unique themes, enhanced by immersive visuals and cutting-edge staging.